The idea for the ITV3 idents came from the area of collections. The drama content on the channel is some of the greatest in the world and forms a rich and diverse collection that is curated by ITV3.
We created an original collection of hand made stories, built totally in paper and housed in our ITV3 bell jars, that reflect the content on the channel being influenced by the schedule.
Espen Haslene - head of animation and illustration house Tundra* invited long time friend Martin Andersen along to collaborate on this project.
Tundra* & Andersen M Studios drew on their vast combined wealth of experience in model making, stop-frame animation using paper, compositing and CGI to deliver this set of visually beautiful, hand-crafted animations.